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Wednesday, March 3, 2010
Event Title: Green Building Virtual Conference
Wednesday, March 3, 2010
In a recent review, Roger Ebert, the esteemed film critic, says that the movie "Avatar" is "sensational entertainment" and a "technical breakthrough." He points out its clear green message and states that it is a film that "you must see to keep up with the conversation."
I feel much the same way about GreenExpo365 www.greenexpo365.com <http://click.bsftransmit1.com/ClickThru.aspx?pubids=6065%7c2818%7c86072&digest=cvmwba63pkApuH3hSjp9MQ>, the virtual conference and expo that we are launching on Monday, March 1, with partner i365Tech. While GreenExpo365 doesn't (at least for now) feature floating mountains, flying reptiles, or sexy 10', blue-skinned, golden-eyed heroines with tails, there are certainly other compelling features that make the virtual trade show enticing.
GreenExpo365 utilizes advanced social media tools to allow attendees and exhibitors to seamlessly unify live interaction with multi-media technology. In the virtual expo hall, which is entirely reminiscent of the show floor at IBS or Greenbuild, exhibitors display their wares, so to speak, in the form of videos, PDFs, web links, and other rich media containing information about their green products and sustainable business practices. Attendees can visit the auditorium to watch live keynotes and webinars, the networking lounge to participate in discussion groups, and the resource room to research key topics. There is even a press room where members of the media can download story starters and press kits.
Admittedly, you're in for a new experience. While we can't quite say that GreenExpo365 will be as revolutionary to the building sector as Avatar has been to the movie industry, we are comfortable asserting that it bridges the divide between live interaction and surfing the web.
Avatar fuses utopia with technology and ecology. GreenExpo365 blends green building information with social media and access to manufacturers. And, just like Avatar, which confronts global issues greater than its basic storyline, GreenExpo365 will attempt to address real problems faced by our industry, not the least of which is tackling the challenge of increased connectivity without the massive carbon footprint.
Join us next Monday, Tuesday, and Wednesday for our first live event. We're trying to make sure that you don't feel like you've landed on an alien planet filled with exotic life forms, so we've included some of the green building industry's favorite experts on the agenda:
Ron Jones, Monday, March 1, 11:30 a.m.-12:30 p.m. EST: "Green With an Attitude"


Bob Kingery, Monday, March 1s, 2:00 p.m.--3:00 p.m. EST: "Renewables Today"


Steve Easley, Tuesday, March 2, 11:30 a.m.-12:30 p.m. EST: "Secrets to Affordable Green Construction"


Peter Pfeiffer, Tuesday, March 2, 2:00 p.m.-3:00 p.m. EST: "Building a Net-Zero Energy Home"


Michael Strong, Wednesday, March 3, 11:30 a.m.-12:30 p.m. EST: "It's not about Saving the World, it's About Making Money!"
Go to www.greenexpo365.com <http://click.bsftransmit1.com/ClickThru.aspx?pubids=6065%7c2810%7c86072&digest=kSNKwFe15k0s9ua7EMcNZw> to register. We look forward to seeing you there.
For more information about important topics related to sustainability and green building, follow me on my Twitter page at SaraGBM.


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